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In our fast-changing world, consumer behavior has shifted in all areas of life. Brands must prioritize personalization in their strategy to stay competitive. As a specialist, I aid organizations in enhancing their digital strategies by integrating innovative data and technology, streamlining marketing efforts, and improving the customer experience.

Rethink strategy
Brands I work with


Working alongside leading brands, agencies, and their teams, I provide a distinctive viewpoint to interpret their needs, strategize, and oversee the implementation of tailored solutions that improve their customer interactions. Specializing in optimizing engagement and enhancing user experience, I collaborate closely with clients to deliver customized solutions aligned with their brand and audience.

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As solutions grow, complexity increases. To ensure success, teams need a clear strategy: understanding the customer, planning, setting milestones, and having the right skills. In my role, I build and develop teams, fostering purpose and cultural change. I empower team members to pursue collective and individual goals with determination.



Bringing over a decade of management and technical expertise in agile environments, I orchestrate and deliver omni-channel solutions at the intersection of multi-disciplinary teams and methodologies across various production stages. These solutions elevate brands and provide organizations and their teams with seamless content and asset management capabilities, enhancing overall marketing initiatives.


With a solid technical background and extensive management experience, I've explored all facets of crafting successful digital experiences, understanding both technical and non-technical perspectives. Throughout my career, I've supported organizations in digital transformations, focusing on user-centric experiences. By providing strategic direction and technical expertise, I've consistently added value to brands, helping them stay competitive in their industries.

About Felipe

let's connect

Whether you're seeking to implement new solutions or have inquiries, I'm here to listen and offer support every step of the way.

Via LinkedIn or Email